Apparently the Chipotle business model is killing the game right now? I guess that makes sense. They're everywhere. I never thought they were all that, always liked Baja Fresh better--better tortillas. But kids used to swear by this shit in college. And granted college kids don't know shit about food, but they eat a lot of it for sure. So what do I know?
http://www.slate.com/articles/business/moneybox/2012/02/chipotle_is_apple_how_the_burrito_chain_is_revolutionizing_fast_food_.html
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